At True North Media, LLC, your privacy matters. This Privacy Policy explains how we collect, use, share, and protect your personal information when you interact with our website or services. By accessing our site or engaging with us, you agree to the terms outlined below.

This policy applies to all users, visitors, and clients.

1. Information We Collect

We may collect the following types of information:

a. Personal Information

Information you voluntarily provide, including:

• Full name

• Email address

• Phone number

• Company name

• Job title

• Billing or payment details

• Information submitted through forms, consultations, bookings, or direct contact

We collect this data when you fill out forms, sign up for services, or interact with our team through email, SMS, or third-party tools.

b. Usage Data

Automatically collected when you visit our website, including:

• IP address

• Browser type and device

• Pages visited and time spent

• Referring URLs

• Clickstream data and analytics

c. Cookies & Tracking

We use cookies and similar technologies (e.g., tracking pixels) to enhance functionality, measure performance, and improve service delivery. You can control cookie preferences via your browser settings.

We may use tracking tools (e.g., Meta Pixel, Google Tag Manager, or AppointWise built-in analytics) to confirm booking events and improve ad performance.

2. How We Use Your Information

We use your information to:

• Deliver, operate, and improve our services

• Schedule and confirm calls or appointments

• Communicate with you (updates, confirmations, support)

• Process payments and transactions

• Analyze website performance

• Prevent fraud or misuse

• Comply with legal obligations

• Track, verify, and log booked appointments across integrated systems to ensure accurate billing and service metrics.

• Review system performance, call logs, and internal analytics when refund claims or service disputes are submitted.

3. Sharing of Information

We do not sell, rent, or trade your personal information.

We may share information only with:

• Trusted third-party providers (e.g., CRM, scheduling tools, payment processors) under confidentiality agreements.

• Legal authorities when required by law.

• Business successors (in case of sale, merger, or reorganization)

• Platforms such as GoHighLevel, Calendly, Meta, or Google, for service execution

• Shared platforms may store and process appointment activity, lead engagement, and CRM interactions to enable core service delivery and fulfillment.

• Payment processors for billing, invoicing, and transaction tracking (e.g., Stripe, Venmo, Cash App), each governed by their own privacy policies.

All data sharing is governed by this Privacy Policy and subject to applicable security and compliance safeguards.

4. Data Retention

We retain personal data only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required for legal, contractual, or operational reasons.

In the event of a refund or termination, Client access to all campaigns, lead data, booking systems, and proprietary tools will be revoked immediately and without further notice.

5. Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your data from unauthorized access, misuse, or disclosure.

However, no online system is completely secure. You provide information at your own risk.

If a data breach occurs, we will notify affected individuals and regulators as required by applicable law.

6. Limitation of Liability

While we take reasonable measures to safeguard your information, we cannot guarantee complete security. You agree not to hold True North Media, LLC liable for any data breaches, unauthorized access, or loss beyond our direct control.

You understand and agree that you provide your data at your own risk.

7. Your Rights & Choices

Depending on your location, you may have rights under applicable data laws, such as the right to:

• Access your personal data

• Request corrections or updates

• Request deletion of your information

• Withdraw consent to communications

• Restrict or object to data use

• Request data portability

To exercise these rights, contact:

[email protected]

We may request identity verification before processing any data-related request to ensure your privacy and security.

8. Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect data from minors. If we become aware that information has been collected from a child, we will delete it immediately.

9. Policy Updates

This Privacy Policy may be updated periodically. Any changes will be reflected with a revised effective date on this page. Continued use of our services after updates constitutes acceptance.

10. Contact Us

For any questions or concerns regarding this Privacy Policy, contact:

Nevada Giraldo

Co-Founder, True North Media, LLC

[email protected]

11. Third-Party Links

Our site may contain links to external websites or tools. We are not responsible for their privacy practices or content. Please review their privacy policies before providing any personal data.

12. Third-Party Platforms We Use

We rely on trusted third-party platforms for service delivery, including but not limited to:

• GoHighLevel – CRM, pipeline management, and marketing automations

• AppointWise – Lead qualification, AI-based messaging, and appointment scheduling

• Calendly – Strategy session and onboarding scheduling

• Meta – Facebook and Instagram advertising

• Google – Google Ads, analytics, and SEO-related tools

By using our services, you agree to the data handling practices of these platforms.

While we select vendors that follow industry-standard security (e.g., HTTPS, data encryption), we are not liable for their internal practices beyond our control.

This list may be updated without notice as our tech stack evolves.

13. Service Outcome Disclaimer

Any testimonials, case studies, or performance examples provided on our website or through our services are for illustrative purposes only. Past results do not guarantee future outcomes. Business results depend on various factors beyond our control, and individual results may vary.

Success is influenced by external factors such as market conditions, your team’s responsiveness, offer strength, and local demand — all of which are outside our control.

14. Data Subject Rights (CCPA & GDPR)

If you are a resident of California or the European Union, you may be entitled to:

• Know what data we collect and how it’s used

• Access a copy of your data

• Correct inaccurate data

• Request deletion

• Opt out of data sharing or sales (if applicable)

• Restrict processing

• Receive your data in portable format

• File a complaint with a regulator

To exercise any of these rights, contact:

[email protected]

We will verify your identity and respond within legally mandated timeframes.

You will not be discriminated against for exercising your data rights.