I grew up around small business owners who worked hard to stay ahead — often wearing every hat at once. I’ve seen the long nights, the tough calls, and the constant pressure to keep growing.
That’s why I started True North Media — to help modern service brands create systems that attract clients, build authority, and free up time for what truly matters.
Whether you’re running a beauty studio, wellness clinic, or boutique brand, I know how to help you scale with ease and clarity.
Today, I help modern service brands simplify growth and get back to doing what they love — serving clients, not chasing them.

Most marketing fails because it’s built on trends, not strategy.
What we do is different: we focus on what drives predictable, high-quality appointments — not vanity metrics.

You’ve boosted posts, tried ads, and still can’t count on results.
You want a reliable flow of clients — without chasing leads or discounting your worth.
You know your work speaks for itself. It’s time your marketing did, too.
If you’re ready to stop guessing and finally understand what’s actually working for growing brands — let’s talk.
Clarity on why your current strategy isn’t converting
A proven growth system tailored to your brand
Predictable bookings without burnout
A roadmap to scale — without spending more
Every brand is unique — but clarity is what they all need to grow.
1. Discover the Gaps
We start by uncovering what’s slowing your growth — and what’s quietly costing you clients.
2. Build a Smarter System
Your entire client flow gets redesigned around what actually works today — simple, automated, proven.
3. Watch It Click
Once live, you’ll see qualified clients showing up week after week — without chasing or guesswork.
4. Decide What’s Next
Whether you scale or streamline, you’ll finally have clarity and control over your growth.
Ready to get started?
No vague advice. No guesswork. Just the clarity and systems you’ve been missing.